18-45 year-olds, both male and female, straight and gay, whose mobile lives include a healthy appetite for urban and contemporary experiences - a life less local. They travel for new city-life experiences, and consider themselves citizens of the world. They keep in touch with friends from around the world, and an airplane ride to see them is like hopping on a local bus. They stand out from the crowd, and enjoy each other's company and challenges to always try something new.

useful + agreeable has an established worldwide viewership of 500,000 annually - a style-conscious, exclusive viewership tracked daily on five continents. given ongoing marketing efforts, viewership is expected to reach one million in 2006.

the program is fast-paced, stylish, cosmopolitan and "insider". the u+a demographic live the chinese saying, "it is better to walk ten thousand miles than to read ten thousand books".