useful + agreeable is not local.

u+a is not nostalgic, formulaic or simplistic. u+a is not "museum quality". u+a is not a mission statement, nor a manifesto or branding excercise.

It rejects the "design guru" and other cult of personality myth-making and media manipulation. u+a is neither retro-futuristic, nor techno-fetishist. u+a is not pristine and controlled, but neither is it random.

u+a is not interested in trends or celebrity. u+a is neither shabby nor chic. u+a is not hyperbolic or prescriptive. u+a is not isolated or stagnant.

u+a rejects traditional ideas of the local and global, likewise the "street" and elite. hierarchies, divisions, extremisms and absolutes of all kinds are resisted.

useful + agreeable is a philosophy.